Accredited Advisor in Insurance (AAI) – The Next Step for Insurance Producers

Have you ever found yourself positioned against too many competing agents who have similar qualifications to yours? Or have you ever been in a situation where your leads are looking for an insurance producer with AAI designation? It comes as no surprise that the insurance market is a competitive one and is evolving substantially.

Although choosing to be an insurance agent among other insurance careers has been an excellent decision for you, being a successful one is a different ballgame. So how can you develop more as an agent? What can you do to provide your clients with more appropriate services? How can you differentiate yourself from your competitors? 

Getting an Accredited Advisor in Insurance(AAI) designation is the solution to all your problems.

What is an Accredited Advisor in Insurance(AAI) Designation?

AAI is a title earned after completing a series of examinations on foundational insurance topics. The Insurance Institute of America and the Independent Insurance Agents and Brokers of America collaborated to create the Accredited Advisor in Insurance (AAI) program.  

An insurance producer that holds an Accredited Advisor in Insurance (AAI) designation has advanced knowledge of insurance topics and the insurance industry. Agents pursue this designation to increase their customer service quality and their earnings. Therefore, they are more informed and experienced in the insurance sector and are less prone to insurance fraud 

Amongst other insurance designations, insurance agents should consider pursuing the AAI designation to help elevate their career. An insurance producer that holds the AAI designation can give their clients the individualized service and help them find the best policy.

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Program Requirements for an AAI Designation  

The program requirements are simple: you need to pass a series of examinations conducted by The Institutes. Courses preceding the exams are estimated to take 9-15 months of your time.  

The courses you need to complete are:

  • AAI 81 Foundations of Insurance Production  
    • A Principles of Insurance  
    • B Personal Lines   
    • C Commercial Property
  • AAI 82 Multiple-Lines Insurance Production  
    • A Commercial Liability Insurance  
    • B Other Commercial Insurance  
    • C Specialized Commercial Lines  
  • AAI 83 Agency Operations and Sales Management  
    • A Principles of Agency Management  
    • B Agency / Company Relations  
    • C Agency Financial Management 

Additional course:  

  • AAI 87 Agency Leadership and Strategic Alignment  

Completing the additional course will earn you the Accredited Advisor in Insurance in Management (AAI-M).  

In addition, you are required to pass a 50-question exam on Ethical Guidelines for Insurance Professionals. You need to pass either:  

  • Ethics 311 or Ethics 312 

To help you study for the ethics exams, Quizlet has flashcards, learning materials and practice tests on Ethics for Insurance Professionals 

The Institutes website provides many tools and study guides to help prepare you for the examinations. 

Benefits of being an Accredited Advisor in Insurance (AAI) 

  • An Accredited Advisor in Insurance designation adds value to the insurance agent’s role.  
  • AAI professionals are trained to offer quality customer service, therefore, they can help clients to identify and meet their insurance needs.  
  • An insurance producer who holds the AAI designation demonstrates professional proficiency.
  • Having a group of insurance producers with AAI designation will add legitimacy if you’re thinking of starting an insurance brokerage 
  • The knowledge acquired through achieving the AAI designation can help provide comprehensive insight on complicated insurance cases.   
  • Insurance producers that hold AAI designation usually are able to increase their clientele, and thus have greater earning potential.  
  • Agents that hold AAI designation can distinguish themselves from their competitors who lack the designation.

In addition, The Institutes claims that 90% of AAI holders felt earning the designation added value to their role as an agent.

An insurance producer with an AAI designation has a lot to offer to their clients. With this designation, agents even have the option to charge increased premiums for the value they provide. A professional with this designation can prove to be quite helpful to the clients. They can provide detailed information on different policies while employing sensible sales management techniques. And what else does a client need more than the right agent to make their task of purchasing insurance simpler and to the point.

You might face many obstacles along your journey as an insurance producer. For instance, a client might file an errors and omissions claim against you. With an AAI designation, you will be an expert in managing your client’s risk, and chances of making a mistake would be minimal. However, it is always prudent to have E&O insurance in place.

Alternative Insurance Designation Options  

The Institutes also has the following alternative designations:  

  • Chartered Property Casualty Underwriter (CPCU)  
  • Associate in Risk Management (ARM)  
  • Associate in Claims (AIC) 
  • Accredited Advisor in Insurance Management (AAI-M) 
  • Associate in Commercial Underwriter (AU)  

These designations also enable insurance producers to enhance their technical skills and prepare for the constantly evolving insurance industry. 

The Takeaway

In conclusion, being an insurance producer is not enough, and you always have more to learn. There are many qualifications to add to your profile as an agent and help you retain more clients. AAI is a qualification you should attain as soon as possible. After that, you will be well equipped with the knowledge and customer service skills to handle complicated clients or claims and be better in what you do 

Was this helpful to you? What more would you like to see? Comment below to let us know. 

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