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Costco Connect Insurance: Everything you should now

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emily-carter

Emily Carter

Updated on: February 9, 2026

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Frequently Asked Questions

  • Does Costco own Connect Insurance?

    Costco does not directly underwrite insurance policies. Instead, it partners with CONNECT, a subsidiary of the American Family Insurance Mutual Holding Company, to provide its insurance services.

  • What insurance carrier does Costco use?

    Costco offers insurance through CONNECT, powered by American Family Insurance, which is part of the American Family Insurance Mutual Holding Company. For life insurance, Costco partners with Protective Life Insurance Company (PLICO). Additionally, for business health insurance, it with Custom Benefit Consultants (CBC)

  • Is Costco auto insurance really cheaper?

    It is typically 16% lower than the national average. However, competitors like GEICO and State Farm may offer even more competitive rates. To ensure you’re getting the best deal on the coverage you need, it’s smart to compare quotes from multiple insurers before committing to a policy.

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