Better Agency CRM for Insurance Agents
Know About Features, Pricing & the Latest Updates
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Better Agency is an all-in-one CRM platform that gives independent insurance agents and companies a highly advanced, yet easy-to-use solution for marketing, conversion tracking, claims and cross selling, prospecting, sales and retention – without the stress of learning how to build and use different systems.
Moreover, Better Agency can be integrated with Zapier, which allows insurance agencies to integrate the solution with a variety of tools and ensure the automation of claims processing.
Better Agency has more than 100 automation templates for sales, service, claims, and renewals.
Note: In December 2024, GloveBox announced its acquisition of Better Agency, aiming to enhance service offerings for insurance agents. This strategic move is expected to integrate Better Agency’s CRM capabilities with GloveBox’s client connectivity solutions, providing a more comprehensive platform for insurance agencies.
Key features of Better Agency
- Activity Dashboard
- Broker / Agent Portal
- Cancellation Tracking
- Carrier Upload
- Claims Management
- Claims Tracking
- Commercial Lines
- Marketing Automation
- Interaction Tracking
- Commission Management
- Comparative Insurance Rating
- Insurance Policy Management
- Lead Generation
- Lead Management
- Risk Assessment
- Underwriting Management
- Policy Issuance
- Quotes/Estimates
Pros and Cons
Pros
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Easy to centralize communication with clients
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Ease of use, time-saving and great functionality
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Simple integration process into the system
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User-friendly interface
Cons
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Customer service is average
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Some functionality faces bugs often
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Issue with free trial feature
Better Agency Pricing
The pricing plan for the Better Agency offers a comprehensive suite of features to enhance agency operation and client engagement.
Note: An additional 10% discount is available when billed annually.
| Subscription Plan | Price | Key Features |
|---|---|---|
| CRM + Proposals | $149/month (includes 3 users) $35/month per additional user | Access to all pipelines and campaigns, Over 100 pre-built automation campaigns for sales, service, claims, and renewals, Agency-branded video proposals, Zapier integration, Customizable sales pipelines, Document storage |
Bottom Line
Better Agency has been a leading CRM choice for independent insurance agencies, offering automation, marketing tools, and sales tracking. However, with its recent acquisition by GloveBox, users should be aware of potential updates or changes in its services. If you’re considering Better Agency, keep an eye on its evolving features and integrations to ensure it remains the right fit for your agency’s needs.
Agency Height Team
Updated on: February 11th, 2025
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