Agent News
Family First Life Announces Partnership with Ethos
Jordan Ellis
Updated on: November 7, 2025 · 3 min read
Family First Life, an insurance marketing organization, has teamed up with Ethos, a field marketing organization life insurance insurtech company that provides insurance agents with more ways to help protect their clients.
Family First Life founder and president Shawn Meaike said, “We have been interested in Ethos for many years. We have been familiar with the products Ethos has and the impact they have in the industry. This partnership is huge for our company, our agents, our clients, and the industry.”
The agreement also gives customers access to new product options from companies such as Ameritas and Senior Life.
We are excited to announce our partnership with Ethos, a FMO Life Insurance Company. This partnership will now provide FFL with new resources that will benefit current agents and clients.
Read more here: https://t.co/1bp0lGiOnS pic.twitter.com/m48mWCMH0u
— Family First Life (@FamilyFirstLife) August 25, 2022
“We have been interested in Ethos for many years. We have been familiar with the products Ethos has and the impact they have in the industry,” said Shawn Meaike, founder and president of Family First Life. “This partnership is huge for our company, our agents, our clients, and the industry.”
“Products and personal situations are always changing, and with Ethos, we are one step closer to perfecting the life insurance industry,” Meaike said. “We feel that the Ethos company and their business model aligns with Family First Life’s vision, and by partnering with them we feel a void has been filled.”
Family First Life stated that, with the partnership in place, it anticipated achieving its objective of $1 billion in issued paid premium by the end of 2023, with this year’s total likely to be $850 million.
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Jordan Ellis
Updated on: November 7th, 2025 · 3 min read
Jordan Ellis is a licensed insurance agent and writer at Agency Height with 8+ years of hands-on experience. Having helped over 2,500 clients and guided hundreds of agents, he knows what it takes to grow a successful insurance business. Jordan shares practical strategies for generating leads, retaining clients, and boosting revenue—offering agents clear, actionable advice they can use right away.