Insurance Marketing Strategies

Insurance Marketing Strategies

The right insurance agency marketing strategy can help you reach a wider target audience and re-engage existing customers. Putting your next digital marketing strategy into action will deliver measurable results for your business.

In this article, we’ll share seven effective digital marketing ideas that will help you stand out in the insurance industry.

Referral Program

One of the most powerful insurance marketing tools is your customer base.

A shopper recommended by a friend is four times more likely to convert, showing how effective friend recommendations is. Meanwhile, customers who are loyal to their insurance agents are likely to refer the agent to a friend. If you want to maximize the number of new customers your business brings, sometimes all you need to do is use a referral program.

When setting up a referral program, you should offer your customer base an attractive reward for every referred buyer who purchases a policy. This reward can be gift cards, cash, rebates, etc. You can also offer small perks to your existing customers, such as a $5 gift card or free movie tickets. To expand your marketing efforts, don’t forget to promote your referral program, whether it’s in your email newsletter or on social media.

Online review

Referral marketing can be very effective, but it won’t necessarily get your business going viral quickly. If you want to amplify the positive messages your customers are sharing about you, you need an insurance marketing strategy powered by reviews.

Reviews are read by thousands of consumers every day, 93% of whom are influenced by buyer opinions. Reviews are very influential. So, by ensuring you get real, real feedback on a regular basis on Google, Facebook, and industry-specific sites, you can build trust and attract more insurance prospects.

Partnership

Another way to get effective recommendations is to reach out to local businesses that aren’t your direct competitors but have the audience you want to reach. For example, you can ask to partner with an accounting firm.

This partnership allows you to exclusively recommend each other to clients looking for services like yours. You will be able to promote the partnership on your website and social media and they can do the same.

Social media advertising

Social media marketing beyond LinkedIn is a must in almost every industry these days. Customers use social platforms not only for socializing, but also for shopping and research.

Insurance agents can not only post organically content on any platform to engage with followers, but also use social media advertising to increase brand awareness and generate leads from users who are not following the page.

Ads are available on all platforms, but we especially recommend investing in retargeting ads on Facebook. This Facebook ad helps bring back consumers who may have already visited an insurance website with interest, but who may not have taken the next step to request a service.

Landing Pages

The landing page will answer questions about different types of insurance, such as auto insurance or life insurance, or focus on specific state policy policies or insurance companies with which you work. For example, Business Insurance USA has a great landing page where visitors can get business insurance quotes based on industry, insurance type, and coverage.

At the end of each page, we recommend placing lead magnets such as instant quotes, insurance calculators, and PDFs with insurance options categorized. In this way, potential customers are motivated into submitting phone numbers and email addresses for SMS and email marketing

Networking in LinkedIn

While face-to-face networking is still an effective way to build relationships, the days of handing out tons of business cards to attract a few prospects are long gone. Today, you can easily market yourself as an insurance agent on LinkedIn and reach people far beyond your current location.

Local SEO

The policies you sell are specific to a particular state. This means that agencies are location dependent, even if they don’t operate in physical offices. Local Search Engine Optimization (SEO) is required to optimally reach people in your target location.

Local SEO includes any method a consumer uses to rank higher in her SERPs with local intent, for example, when searching for “insurance agents near me.” This practice allows you to reach directly to the people you serve, helping you reach a more relevant audience.