American Family Insurance Reviews 2025
Your Best Insurance Option?
About Carrier
Pros
-
Founded in 1927 -
Based in Madison, Wisconsin
-
Homeowners, renters, condo owners, landlords, and business owners.
-
Discounts include policy bundling, customer loyalty, and generational discounts, along with smart home discounts.
-
American Family’s coverage options include insurance for homes, apartments, condos, manufactured homes – along with other residence types.
-
Standard coverage encompasses the basics, but you can add coverage at extra cost for your sump pump, or to match siding after a covered loss, among other options.
Share This Infographic On Your Site
Save more by comparing quotes from multiple insurance agents near you.
Easy, free and secure.
Trusted agents working with top national companies.
Pros and Cons
Pros
-
Good customer services
-
Low complaint levels for home insurance.
-
Best in claims handling
Cons
-
Not available in all states. -
Unclear services
Customer reviews
3.8
Reviews
I had a water emergency in my basement and the process has been excruciating!! I have been lied to, misrepresented and bullied by this company. Very few contractors will deal with AM FAM!! I am on my third, as the other two just walked away in disdain. They are offering about 1/4 the replacement cost and I have been paying for full replacement cost for years. Meanwhile my entire basement is a wasteland. Do not waste your time and money with this company!!
So glad it’s now a mutual organization. Just reviewed and updated my homeowner’s and agent helped me save $800 a year. Very prompt service. Been with company 30 years and it’s getting better.
We’ve owned our home for 7 years now, and have had 2 insurance claims. Both were handled quickly by AmFam. Our agent is kind, and very thorough when reviewing our coverage. Our first claim was only a few months after we had moved in.
I have been paying Homeowners for 17 years and just filed my 3rd claim, in 17 years on my roof. My contractor says it’s hail damage and the adjuster agreed that it was damaged, but not enough to be covered!!! My contractor is livid!!! We will see what happens because this is not over!
We have had our home and car insurance through American Family for more than 30 years. We have found their rates and policy coverage to be very competitive, but most importantly their customer service is exceptional!
Save more by comparing quotes from multiple insurance agents near you.
Easy, free and secure.
Trusted agents working with top national companies.
Frequently Asked Questions
-
Is American Family Insurance rates competitive?
American Family Insurance offers a range of discounts and savings opportunities that can help make their rates more competitive. For example, the company offers a multi-policy discount for customers who bundle multiple insurance products together, as well as discounts for safe driving, good grades, and home security systems.
Ultimately, the best way to determine whether American Family Insurance rates are competitive for your specific needs is to get a personalized quote and compare it to other insurance providers in your area.
-
How can I find American Family Insurance reviews?
You can find American Family Insurance reviews on a variety of websites, including the company’s own website, social media platforms, and third-party review websites like Consumer Affairs, Yelp, and Google.
-
Are American Family Insurance reviews reliable?
American Family Insurance reviews can provide valuable insights into the experiences of other customers, but it’s important to keep in mind that individual experiences may vary. When reading reviews, it’s important to consider a range of opinions and to look for patterns and trends.
United States Liability Insurance Company Reviews (2026): Coverage, Claims, Cost & Real Pros/Cons
Read ReviewIntegon National Insurance Company Review: Is It Worth It in 2026?
Read Review
Compare Quotes from Top Local Agents
Explore, select, and save with agents who understand your unique needs.