Generating Insurance Leads through Networking

The world is still coming to terms with Covid-19. Despite being around for more than half a year, there are still signs of the pandemic enduring. According to the Bureau of Labor Statistics, the unemployment rate shot up from a 50-year low of 3.5% in February to a staggering 14.7% in April but has since fallen two consecutive months coming in at 11.1% in June. Is generating leads for insurance in this environment possible?

The pandemic has genuinely been a disaster for the country’s economy. However, the insurance industry may be an exception owing to its nature of preparing for the worst. As an insurance agent, your job may not be at risk, but your networking practices may be hampered due to the pandemic.

There are a million ways to make connections, drive engagement, and build client relationships as an independent insurance agent. It is not possible for an insurance agent to know all the ways to generate leads. Instead, the agent needs to hone a few methods and master them. This blog is important if you want to know how to turn insurance leads to insurance sales.

In this blog

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What is Lead Generation In Insurance?

Lead Generation is one of the strategies that insurance agents use to find potential leads, attract them, and successfully turn them into clients. There’s unlimited, untapped potential in lead generation, ultimately making it vital for maintaining your agency and career.

Here are a few networking tips for you to stay at the top of your lead generating game during these trying times:

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Generate Insurance Leads Through Your Social Media

Amid a global pandemic, it may not be the best idea to attend or organize social events to meet your potential clients. But this is the perfect time to bring out your cellphone and socialize while maintaining social distance!

• Keep your website updated and user-friendly
Your website represents you, and that’s precisely why you must make sure the users feel like they are interacting with you while using your website. Put up testimonials that back up your claims and make your contact information easy to find.

Distribute all relevant knowledge in easy-to-read formats such as blogs, infographics, or videos. Doing this will establish you as a credible authority in your field and help convince potential insurance leads to turn into clients.  Customize your content according to the zip codes.

Furthermore, make sure that your content is appropriately optimized. Learning the basics of Search Engine Optimization (SEO) will do. If you want, you can invest in an SEO expert for content creation. In other words, put as much value into your website as you possibly can.  Online marketing is extremely rewarding for insurance leads.

• Develop a strong social media presence
With the rise of social media as the #1 affordable and customizable platform for generating leads, one may find it lucrative to use as many of those platforms as possible. Social media also grants you the ease of catering to every demographic. The real secret is not how many platforms one uses, but rather how efficiently one uses them.

• Conduct online seminars about all things insurance
Right now, most seminar halls and event venues are closed for an indefinite amount of time. Nevertheless, you can take this opportunity to organize online workshops to get in touch with your community. The topic of your seminars is up to you, and the guests are your prerogative too. (Pro tip: Mute your microphone when someone else is talking!)

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Email Marketing Drives a Lot More Insurance Sales than You Would Expect 

While digital marketing has advanced beyond just email marketing, insurance leads can successfully be generated through email marketing to this day. Why not invest your free time researching all the ways you can bring in more insurance leads through your expert email writing skills?

• Treat your email as a useful communication tool
Remember that your goal is to connect with your leads through email. Your email represents you, so put your best foot forward. By making it easy to read and specific, you motivate the reader to take action. Do not sound spammy and make an active effort to be professional and concise in your message. Write with a clear voice, and pitch your sales narrative.

• Create a compelling and specific subject line
Emails that contain vague, simple subject lines are the first ones to be sent to the trash without being opened. Make sure that you are not using words that seem like words scam emails would use, such as “Important Notice,” “Please Open Immediately,” or “Avoid Suspension, Attend Meeting.” Remember to be clear, concise, and complete in your subject line. For example, “hi, 😊 open this email for good insurance deals right now!” sounds more like something a toddler wrote and sent. But if a subject line reads something like, “Insurance deals for your home and car,” the reader may react more favorably. Be sure to relay information in the subject line that will entice the reader to open the email.

• Give the body of your message some personality
Be mindful of your first sentence, as this is yet another turning point where the potential insurance leads will decide whether they want to continue reading or not. Give essential information from the get-go. Be professional and give the critical points in your correspondence that you want your readers to know.

Include a Call to Action (CTA) at the end of every email.

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Introduce a Direct Referral System for Your Clients

Find ways to ask your clients to refer your services to their friends, family, and business associates. You can call your clients or send them a friendly email to remind them that if they appreciated your services, their network will most likely as well.  Another way of motivating your clients to bring in more leads for insurance is by introducing new incentives to your clients in return for their referrals. Throw in a gift basket or a gift card for every successful lead from direct referrals.

As things go awry, insurance agents have a duty to their clients to showcase affordable, useful, and reliable insurance packages. By following one or more of these tips — despite having to stay cautious of in-person social interactions — you may find that you have a new surge in your lead generation.

Is your insurance agency looking to increase lead generation? Reach out to us for help.

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