Communicating with the existing and potential clients through the best possible channel at the right time is extremely important for any business. And social media has proven to be doing just that in recent years. It has emerged as one of the best tools for interaction and engagement with the customers for all businesses, including the insurance industry.
Are you already on Facebook? Great! But are you on other social media networks like Instagram, LinkedIn, and Twitter among others? Once you are on these networks, it’s all about using these platforms to reach your ideal customers, drive traffic to your website and establish yourself as a brand. However, just being on social media is not enough. You need to figure out the way to do right things on the right platform at an appropriate time.
Social media has a lot of opportunities for marketing. But getting started on it can be quite overwhelming. Start with Facebook, Twitter, LinkedIn, and Instagram first. When you establish yourself on these networks, you can gradually move to other platforms like Pinterest and Quora. Fill in all the available information on your social media accounts to best reflect your brand. Add your contact information, put a description of the services you provide and the link to your website, if any. It is okay to think big. But make sure you set reasonable expectations. The followers and audience on social media don’t grow overnight. If consistent, you will be able to build a base of loyal fans in no time.
Picking your target audience
Insurance agents might feel a certain discomfort with the idea of limiting the audience. But, people on social media are drawn to the things they need or can relate to. Decide on who your target audience is. It is important that you understand the necessary details about them. Some of the things you need to know are who your audiences are, where they are based in and what their occupation is. Joining groups and engaging on pages that are in line with your services and products can be helpful in drawing the relevant audience to your social media.
Delivering quality content
The content you share on social media should be insightful, useful or informative. Make sure you keep the content to the point and timely. Add relevant images, videos or audio to your content to keep it interesting. If you post an article on your blog, share the link on your social media accounts to drive traffic into your blog. It is essential that you add a comment or subscribe option on your blog so that your readers can provide you feedback. You can increase engagement on social networking sites by posting the kind of content that the audience is particularly looking for. It is okay to share more than just work-related content. But keep in mind that the content you post online should all be pieces of a larger picture that describes who you are.
Using Videos and Images to Amplify your message
Note that content does not only mean texts, they also include relevant pictures, videos and a mix of media. There are several ways of sending out your message to the customers. Infographics, short videos, and animations can be a great way of creating content that will garner extra attention.
Engaging with the audience
Social media is different from traditional marketing tools in various ways, one of them is two-way communication. Social media lets your audience provide feedback on the content you are delivering. Additionally, these platforms let your audience communicate with you effortlessly. If they have a question, all they need to do is message you on these social media platforms you are in. If someone asks you a relevant question on one of your posts, answer them. Reply to the messages you get on your accounts. If you ignore queries on social media, you are simply going to lose your leads. Use social media audience insight tools to track your audience and engagement.
Social media, if used properly by the insurance agents, can do wonders. If you are successful in social media, your business or service can definitely benefit from it. In order to create an impressive and effective social media presence, it is essential that you formulate a plan and set specific goals on what you want to achieve through it. Proper planning, along with some effort and time will result in increased referrals, larger and loyal audience and major growth for yourself or your agency.